Here is a case study of a recent contest we produced on Facebook for a Hot Rod Shop. Use this as a starting point for your next project and let's see what we can cook up for you.
Challenge:
As a fairly new business on Facebook, a nationally recognized hot rod shop's fan page had only 100 fans and minimal interactivity. Our challenge is to create a voice for content and increase fan base. To develop content which can go viral to gain interest in the shop.
Objective:
To gain fans on Facebook.
To create compelling content for fan interaction.
To introduce the features and benefits of company and products to qualified customers
Procedure:
Create a contest "event" on Facebook for a virtual car show in honor of the upcoming National Collector Car Appreciation Day. The contest would ask facebook users to post a photo of their car and during the two-week contest, the person with the most comments/likes their photo received they would receive a prize.
Prizes were announced for first, second and third place winners. In this case; 1st Place: Shop Shirt and $50.00 gift certificate. 2nd Place: Shop t-shirt. 3rd Place: Sticker pack.
Throughout the contest period Blacktop Branding made several announcements of the contest and the stats of the top three winners at the time. The client also made posts on their page featuring videos and photos of current projects.
Result:
For the two-week contest period we tripled the amount of fans for the page. Daily active users jumped from an average of 1 to 171! Post views grew 9 times, from an average of 1,498 to 12,985! Post feedback grew 60 fold from an average of 7 comments and likes to 418 total comments and likes! The demographics shifted a bit during the contest period to a slightly younger slant of males and women aged 25-34 grew over three times!
What's Next:
Continue a content driven plan for updating the page and their website. Viral videos of the shop, events and car culture will be produced and uploaded on their page. Plans are in the works for other contests each quarter to maintain growth.
What will work for you?
When you are looking for new ways to interact with your fans, friends, buddies, followers, etc., consider calling us to bounce some ideas around. We are here to help. There are lots of ideas soaking in the noodles between our ears and we invite you to take a fork-ful and savor.
Got a new product to launch?
How about hosting a virtual experience on your social network. Get a buzz started without giving away any secrets and when the launch happens, VIOLA! You will be right in front of the key customers and target market just waiting to get a taste.
Contact us at 949-584-5669 or e-mail: Campaigns@BlacktopBranding.com