If you have an e-mail address, you have seen e-mail marketing at work, for good or bad. Think of how you react to e-mail marketing as the recipient. You signed up for the list for one reason or another and now are getting a barrage of e-mail newsletters, offers and information. Which ones do you open? After receiving them for a year or so, do you still open them?
I get all kinds too. I receive daily e-mails from the likes of Seth Godin, which I open and read each day. I have learned through years of direct mail design that flashy doesn’t always equal results. Seth’s e-mail is strictly type on a white background rarely with photos.
The beauty of e-mail marketing is the metrics involved. We can measure how many and specifically who OPENS an e-mail. We can also see how many and specifically who CLICKS on overall and specific links within the e-mail.
For an Automotive Aftermarket manufacturing client we are getting an astounding 44.8% open rate with a 19.6% click rate. Constant Contact (CC) keeps a tally of average results in different business sectors. The CC Manufacturing/Distribution sector averages 18.6% opens, and 12.6% click rate. We are getting an astounding 44.8% open rate and a 19.6% click rate for one of our Automotive Aftermarket Manufacturing clients. We accredit these incredible rates with several factors. A clean double-opt-in contact list, strategic subject lines, quality content and offers, expected frequency and overall value.
In our 5+ years of e-mail marketing experience we have paid close attention to the trends in the audience, industry and the value proposition of e-mail marketing. We’d like to share those with you. If you are interested to learn more, we would like to share with you our white-paper on effective e-mail marketing specific to the motorsports industry. Simply e-mail your request to: Campaigns@BlacktopBranding.com.