INTERSECTION – The Blacktop Branding Creative Process

Where emotionally strategic concepts ensure a positive response.

Our theme based creative initiative uses a proprietary process of idea development that has been proven to be highly effective. It is a five phase process developed from over 20 years of strategic design experience which has exceeded projected results with an aggressive idea generation process. This process uses a holistic approach to results-focused design solutions. Our goal is to be your resource for branding and marketing services. Here is an outline of Intersection:

1. Discovery
   1. Information Gather – Design Brief
   2. Analysis – Alternative Approaches
   3. Strategy – Parameters and Goals
2. Ideation (4 roles below left)
   1. Brainstorming – Stream of Conscious, Experiential Study
   2. Exploration – Style Definitions
   3. Conceptualization – Idea Stretch
3. Formation
   1. Sculpt – Define Alternatives
   2. Design – Triad of Strategic Design Parameters (below right)
   3. Revision – Changes to reflect outcome(s)
4. Production
   1. Implementation – Layout
   2. Mechanical Development – Final Artwork
   3. Testing – Data and Field Analysis
5. Evaluation
   1. Market Study – Review analytics
   2. Define Change – Contingency and “What’s Next” scenarios