Niche Marketing Tips

I have had clients recently say: “I want my marketing to reach everyone!” Here are some tips on why that is not the best strategy… 1) It’s Highly IneffectiveTrying to market to “everyone” a shotgun approach and does more harm than good. It usually requires interrupting people in their routine, and that interruption causes friction

How to Cash In On Consistency

3 Steps On How To Cash In On Consistency… In my research to build a YouTube subscriber base, one of the key factors is consistent uploads. YouTube academy suggests you upload your videos on a consistent date and time. I wondered, do people really stop what they are doing to watch a YouTube video when

When Competitors become Collaborators – Part 1

Originally Published on LinkedIn Pulse August 9, 2016 Inspired by the Olympic competition and looking back at the Motorcycle Cannonball Run (photo above), I have found two different types of competitors. Those that will win-at-all-costs, and those who collaborate and work together to win. Same as in my day-to-day professional dealings with employers, clients and