For 25 years I have continued on my quest to prove there is more to graphic design than simply aesthetics. The designs have to WORK. They have to create value which requires a measuring system. Recently I was proud to have seen a logo neatly painted on the side of a white truck. A logo, which I created very early on, over 25 years ago, I was still a student at Laguna College of Art and Design. Pacific Cutting Edge Landscaping is a company that is owned by Jennifer Youngquist, the daughter of my then boss, Andy Youngquist at Birtcher Construction.
The following case studies prove there is more to the design of a logo than simply choosing the "right" font. We use a proprietary method of idea development that is focused on the prescribed goal which usually reflects in more attention, appreciation and sales. Our marketing process is focused on a cross-platform strategy to capture the hearts and minds of your customer, consumer and brand advocate.