Since 1996 we have been designing, developing and maintaining websites for a variety of clients. As technology changes we have adapted to fit the needs of our clients. One particularly cool example is the website re-design for our marketing client at Wheelsmith.
THE PROCESS:
With a bit of review on the client’s server analytics we found that over 70% of their visitors were coming from mobile sources. The site was created as a static HTML site and did not read well on the small screens. We quickly incorporated a new design in a mobile friendly responsive WordPress template using most of the same assets from the original site. We then altered the coding on the template to create a cost effective solution to a custom site which was live in less than one week!
After tweaking the backend with SEO keywords, phrases and alt descriptions we were able to maintain the work previously done for their Search Engine results.
THE RESULTS:
Through the hosts’ analytics driver we found that the average number of visitors did drop slightly with the new design, however the amount of pages and time on site has grown considerably!
Page Impressions by session jumped from 1.60 pages to 6.20 pages on average.
Bounce Rate dropped by session from 6.39 to 0.68
The SEO is working too with a movement from the fourth page of Google search for “Hot Rod Wheels”, “Custom Wire Wheels”, “Cadillac Wire Wheels, and “Classic Wire Wheels” are now on page one in a Google search and “Rallye Style Hubcaps” is listed twice on page ONE!
Check it out at www.TheWheelsmith.net
Technology Used:
- WordPress
- Photoshop
- iMovie