Shop or Store Marketing Process

I was recently asked about what I can offer a new motorcycle parts, service and sales shop. Here is my outline of services I offer. The goal is to create a comprehensive consistent brand message, build a following of pre-qualified customers and establish the shop as a leader in it's field.

PHASE I – Strategy
Marketing Strategy
     Complete Strategic Marketing Map
     Monitor Changes
Brand Design
     Development of Graphic Standards
          Typography, Color Pallet, and Imagery standards 

PHASE II – Online Presence
Website Design and Maintenance      
     Blog Site
     Shopping Cart
     Brochure Site (Who, what, why, when, where, how)
Social Media Management
     Consistency in Brand and Message
     Content Distribution 
E-Mail Newsletters
     Template Development
     Monthly Send

PHASE III – Collateral Design
Marketing Collateral Design
     In-Bound Content Development
     Flyers, Posters, Ephemera
     Brochures, Catalogs, Books, Reports and Magazines
     Signage, Banners 
Retail Design
     Evaluate Space
     Signage and Way-Finding
     Price Tags, Sales Cards, Table Tents
     Point of Purchase Display 
Advertising
     Design
     Media Buys 
Event Collateral and Promotion
     Graphic Design
     Distribution
     Documentation (Content Creation)

PHASE IV – Reporting
Metrics Reporting
     Website Goals
     Social Media Monitoring
     Print Impressions
     Event Attendance
     Media Interest
     Sales and Goal Accountability

We are experts at SPARKING NEW IDEAS. Our clients appreciate the passion and focus on their success. Blacktop Media Network can develop an entire design and marketing package or help with singular design projects such as corporate Identity, packaging, website, marketing collateral, etc.. Services rendered are offered as either contract at a rate of $125/hour or retainer at a discounted monthly rate. Outside services such as printing, website hosting and development will be quoted and the customer will be presented up to three estimates for approval. You will not be charged for any "hidden" or "surprise" fees without prior approval. Call for details: 949-584-5669