I recently followed a webinar with Jay Baer of Convince and Convert and he presented recent studies that said 81% of adults with a computer use social media. Also that the connections made in social media are more apt to hire/purchase/use products or services from those relationships built on social network sites like Facebook. Most B2B purchases are more thoroughly researched/considered than B2C. B2B purchases are usually more complex, so more touch points is important. Touch points such as Search Engine Optimization and Social media magnifies word-of-mouth.

If your company is considering a social media program in their marketing, Blacktop Branding can help you set it up, manage and show metrics for you. Give a call to 949-584-5669 to get started on a value-rich strategic plan.