As many of our clients are preparing for the SEMA Show the question emerges; How can we measure the success of exhibiting at an event? Have you considered QR codes on your event marketing materials? Visitors on the convention floor have their smart phones in hand, and with a QR code to a unique URL…
In honor of the National Collector Car Appreciation Day (July 8, 2011) we put together a car show contest for The 401K Club Hot Rod Shop’s Facebook page. With the contest just ended, we have tripled their fan base and saw the post views grow 9 times! Check out the case study for all the…
Blacktop Branding now offers a comprehensive e-mail marketing campaign product for your company. Develop a monthly e-newsletter design and distribution to have direct contact with your followers and fans. The campaign includes: Initial Set-up with a Constant Contact (or similar) account. Contact list implementation and management. (Single list included. Multiple list management available on request)…
It’s official. Blacktop Branding has been retained by Driggers Racing Team to develop a sponsorship program for their 2-rig, three-wheeled extreme sidecar racing team. Since 2006, the Drigger Family has been racing Speedway Sidecars and after a near-fatal crash the team is back at it now with two rigs “riding dirty” towards a championship. Blacktop…
This weekend I re-learned that with perseverance, a healthy attitude, and family and friends support most anything is possible. Who would think that I would be sliding in the dirt hanging on to a sidehack rig going 90mph in the dirt? Thanks to Shawn Driggers and Joe Jones for the Speedway Sidehack ride. So, what…
Blacktop Branding’s Tony Colombini was asked to create a logo for the National 1st Strike Law against violent sex offenders. The proposed law is in response to the release of violent sex offender Joseph Duncan III who then went on to murder and molest several more children. This law when enacted will not allow a…
I have been working in social media marketing for quite some time now. I have found that the digital world is great with capturing metrics. Lots of metrics! Information overload? Maybe. The challenge is to determine which metric to follow and how these metrics meet the bottom-line, ROI. How to develop metrics: Before we can…
Stay tuned for more information or call Tony at Blacktop Branding to be a part of this exciting new series: 949-584-5669.
Just uploaded a Case Study of Music CD Package designs. Take a look.
We just uploaded a mess of new articles on BlacktopMagazine.com. Check out the Mooneyes X-Mas Show and Drags, The International Motorcycle Show, John Force Holiday Show, and a review of the Rockin’ Rock-a-billy Band: Skinny Jim and the Number 9 Blacktops. New videos too. Watch a 38 Chevy Gasser lose a tire in the burn-out…
