Hosted by The Queen of Cars Genevieve Chappell Not your typical interview but one that will explore deep into the challenges of bringing a new product to market. We will explore possible other uses for the product. Dig into your company history and find unique experiences that your potential customers will appreciate. The Blacktop Media…
Bernt Karlsson’s Custom “Holden8r” to be unveiled by RK Sport at the 2012 SEMA Show! Westminster, CA – Bernt Karlsson, most famously known as the powerhouse metal man at Hot Rods by Boyd, and now at The 401k Club Hot Rod Shop, has created a follow-up to his earlier “Camaro/Camino” concept with his personal build, the…
Blacktop Branding now offers products to share your vehicle. We have created the Collector Car Appreciation Program. Build Books, Show Boards, Video Spotlights and Featured Articles are now available. Here are some examples: Build Book – We created this photo album for the Rapidago Project. This example is a small 8×6 inch wire bound book.…
The Blacktop Builder Program is designed to increase customer relations and promotions for the custom or restoration builder shop. We offer uniquely designed Build/Lobby Books, Showboard, Posters, and Calendars as a valuable marketing tool for your business. Build Book: The Build Book would incorporate your photos, diagrams and text in a professionally designed hard-cover or…
If you have an e-mail address, you have seen e-mail marketing at work, for good or bad. Think of how you react to e-mail marketing as the recipient. You signed up for the list for one reason or another and now are getting a barrage of e-mail newsletters, offers and information. Which ones do you…
Too busy servicing your clients? Our new program is designed to help you keep your website and social network fresh with new content. We will help update your website and social network with new content, offers and project progress reports. We’d like to share that success with you as well. Our offer starts with a…
In a world where information is literally at everyone’s fingertips the challenge is to have clarity of brand. A well-placed post, a strategic e-mail message, and a successful viral video are great at telling your story. Hopefully that story is of your primary business objective. It is easy however, to get caught up on a…
Those of you who know my background know I have had the opportunity to work with talented crews in developing some of the best catalogs in the Automotive Aftermarket. Creating a catalog with 1000 pages full of restoration/performance parts for the Chevrolet Camaro for instance, has taught me quite a bit about Catalog Design. I…
I’m asked quite regularly if I design logos. At first I have to ask what’s the logo for? There are many different answers to this. A logo can be a t-shirt design, a company mark, a button for a website, etc. In this case, let’s discuss the company mark. A logo is much more than…
We just returned from the SEMA Show. Whew! In July we published the article: “QR Codes – There’s Gold in Them Thar Pixels“. Since then there have been lots of feedback on the article all the way up to the beginning of the show. I am proud to say that QR codes were a plenty…
