I have been told that I am a great storyteller. Depending on the situation, that can be a compliment or not. One-time while on a road trip through the backroads of Vermont in search of covered bridges, I would make up ghost stories about driving through a road very much like this one, and when…
I recently attended three different marketing seminars focused around online marketing. The first was sponsored by Constant Contact, which was a good overview of e-mail, and social media marketing. There was a special guest at Faststart Studio; Benny Luo from NextShark who shared his Facebook marketing tips and at a recent OCMA Luncheon, Scott Rogers…
Blacktop Branding’s Tony Colombini will be presenting his Creative Thinking Workshop: “Working the Idea, Makes the Idea WORK” at Platt College of Design in Ontario, California. The course objective is designed to combat the commoditization of design by having a structured idea development process. Colombini will share his proprietary process “Intersection” and offer tips on…
Alone you can be a winner, and with a team you can be legendary. Last night I was invited to go see the Los Angeles Premiere of the Snake and Mongoose movie. It was a wonderful evening hanging out with legendary drag racers and motorsports industry personnel. Inspiring enough to be able to have a…
Hosted by The Queen of Cars Genevieve Chappell Not your typical interview but one that will explore deep into the challenges of bringing a new product to market. We will explore possible other uses for the product. Dig into your company history and find unique experiences that your potential customers will appreciate. The Blacktop Media…
Blacktop Branding now offers products to share your vehicle. We have created the Collector Car Appreciation Program. Build Books, Show Boards, Video Spotlights and Featured Articles are now available. Here are some examples: Build Book – We created this photo album for the Rapidago Project. This example is a small 8×6 inch wire bound book.…
The Blacktop Builder Program is designed to increase customer relations and promotions for the custom or restoration builder shop. We offer uniquely designed Build/Lobby Books, Showboard, Posters, and Calendars as a valuable marketing tool for your business. Build Book: The Build Book would incorporate your photos, diagrams and text in a professionally designed hard-cover or…
If you have an e-mail address, you have seen e-mail marketing at work, for good or bad. Think of how you react to e-mail marketing as the recipient. You signed up for the list for one reason or another and now are getting a barrage of e-mail newsletters, offers and information. Which ones do you…
Too busy servicing your clients? Our new program is designed to help you keep your website and social network fresh with new content. We will help update your website and social network with new content, offers and project progress reports. We’d like to share that success with you as well. Our offer starts with a…
In a world where information is literally at everyone’s fingertips the challenge is to have clarity of brand. A well-placed post, a strategic e-mail message, and a successful viral video are great at telling your story. Hopefully that story is of your primary business objective. It is easy however, to get caught up on a…