Those of you who know my background know I have had the opportunity to work with talented crews in developing some of the best catalogs in the Automotive Aftermarket. Creating a catalog with 1000 pages full of restoration/performance parts for the Chevrolet Camaro for instance, has taught me quite a bit about Catalog Design. I…
I’m asked quite regularly if I design logos. At first I have to ask what’s the logo for? There are many different answers to this. A logo can be a t-shirt design, a company mark, a button for a website, etc. In this case, let’s discuss the company mark. A logo is much more than…
We just returned from the SEMA Show. Whew! In July we published the article: “QR Codes – There’s Gold in Them Thar Pixels“. Since then there have been lots of feedback on the article all the way up to the beginning of the show. I am proud to say that QR codes were a plenty…
That’s right you can have a professionally designed UNIQUE logo for your business, event, product or merchandise for only $750.00! You will get three different design concepts, two rounds of revision and one final design in .ai, .eps, .gif and .pdf formats to use however you please as much as you please. Additional designs, versions…
We’ve had a busy week here in the studio. We re-vamped the 401k Club Hot Rod Shop’s website with a new gallery section and template for the site navigation. The new design simply modifies the look and feel of the site as well as offer some great features like adding video to the home page…
In our efforts to bring more opportunities for our sponsors, Blacktop Branding is producing a web series of videos: Horsepower, DIRT & Monkeys! for the Driggers Racing Team. The trials and tribulations of the Driggers family on their quest for a championship in the Extreme Sidecar Racing world. Blacktop Branding is working on a series…
As many of our clients are preparing for the SEMA Show the question emerges; How can we measure the success of exhibiting at an event? Have you considered QR codes on your event marketing materials? Visitors on the convention floor have their smart phones in hand, and with a QR code to a unique URL…
In honor of the National Collector Car Appreciation Day (July 8, 2011) we put together a car show contest for The 401K Club Hot Rod Shop’s Facebook page. With the contest just ended, we have tripled their fan base and saw the post views grow 9 times! Check out the case study for all the…
Blacktop Branding now offers a comprehensive e-mail marketing campaign product for your company. Develop a monthly e-newsletter design and distribution to have direct contact with your followers and fans. The campaign includes: Initial Set-up with a Constant Contact (or similar) account. Contact list implementation and management. (Single list included. Multiple list management available on request)…
It’s official. Blacktop Branding has been retained by Driggers Racing Team to develop a sponsorship program for their 2-rig, three-wheeled extreme sidecar racing team. Since 2006, the Drigger Family has been racing Speedway Sidecars and after a near-fatal crash the team is back at it now with two rigs “riding dirty” towards a championship. Blacktop…