Here at the Blacktop Media Network, we are very fortunate to work for clients who appreciate the value we have to bring to their brands.
Blacktop Branding has developed a consistent and robust “Brand Standards” program. The program starts with a review of your current brand equity. Basically, we work to answer the question: “How do people currently view your brand?”. The answers lie in both the visual and the perceptual quality of your brand image.
Visual Quality:
The Brand Standards become the pallet or guideline on how we present the brand identity going forward. Strict use and definitions of design elements, typography, color, and iconography are outlined.
Perceptual Quality:
Since day one, Blacktop Branding has been a leader in developing a thematic voice for brands. A good thematic concept will touch people on an emotional level. They will be able to add their own story to the theme and connect in a way that will enable them to be brand advocates. What is the theme of the company? How do you want your brand to be perceived? We see themes in use at Helpful Honda, Subaru; Share the Love, RAM Trucks; Work Hard.
Examples:
The link below is the brand identity design standards of an extensive corporate identity program for Boyd’s Garage. A blacksmith and hot rod shop in rural Montana:
