On a recent trip to Sedona Arizona, I was thinking about how long it would take before the grandeur goes away. How long does it take, until you don't even notice the incredible landscape around you?

At the end of our trip, I asked a local this question. His reply was that with the ever changing light, the scenery for him, is still a blessing. 

Of course, I turn this thought into my clients work. At Blacktop Branding we are experts at sparking new ideas. How long does it take for those new ideas to become the norm? How can I be that new light on their canyon wall?

One way I like to show new grandeur is to evaluate what we have done. I use theStrategic Design Triad I developed nearly 25 years ago. Take a look at it here.

The Strategic Design Triad came out of a discussion with a sculpture professor while attending the Laguna College of Art and Design. I use it nearly everyday and shared it with countless students since.

These trips get me thinking so much about my business. How I interact with my clients and how I can improve that interaction.

Here's a confession:

I wait for my clients to contact me for new ideas, new projects. Instead, I should be more proactive and send them the next big idea. That's my job, isn't it? They get busy running their business, and forget that there are new ways of doing things, new ways to find new markets, new processes in marketing. NEW GRANDEUR. 

So if you are a current or past client. Be forewarned. I will be contacting you with new ideas. That is how I light their dark canyons. 

How are you being the light? How do you present your grandeur?