Alone you can be a winner, and with a team you can be legendary.

Last night I was invited to go see the Los Angeles Premiere of the Snake and Mongoose movie. It was a wonderful evening hanging out with legendary drag racers and motorsports industry personnel. Inspiring enough to be able to have a chat with TV Tommy Ivo and others.

Onto the lesson from the film.

As two friends and drag racing rivals in the late 1950’s Don “The Snake” Prudhomme and Tom “Mongoose”  McEwen were sharing competencies in their jobs and sharing wins on the track. And they struggled at making a living. That is until they banded together and formed Wildlife Racing, Inc. From that point they put their strengths together and were able to not only increase their standard of living but change the world of Drag Racing. Tom with his keen business and marketing sense and Don with his incredible driving ability. Because in Drag Racing it is all about the win. When you cross the line first,  your sponsors cross the line with you.

I learned that building a team of like-minded, yet varied background personnel will give you an edge, and win. In the case of motorsports sponsorship, it wasn’t just in the size of the logo on the car where they won with the sponsors. It was the access. Fans have access to the racers in Drag Racing. The pits are open. Access was also available with the sponsors. The first major sponsor the team had was with Mattel’s Hot Wheels. Mattel made a commitment to create access for their customers. Re-tooled and marketed toys for the young fans and their families.

At Blacktop Branding and the Blacktop Media Network we build value. Value from creating specific teams for your project. Value when partnering with our clients in their success. The value is quantified by specific metrics to your project. Let’s team-up and become legendary.