The Blacktop Media Network offers a comprehensive email marketing campaign product for your company. We will develop an enewsletter design and distribution to have direct contact with your customers and prospects.

With the sample on the right (when viewed on a desktop) we have had great success for Burns Stainless. The weekly eNews has a cultural article, featured products linked to their online store, a celebration of their customers and contact information. The newsletter receives a consistent 20-30% open rate and 1.5%+ click rate. Sales from the eNews averages $6,000.00 a month for their specialized products.

The email marketing campaign includes:

  • Initial Set-up with the best email marketing system for your needs. IE: Constant Contact, Mailchimp, Omnisend, etc.
  • Contact list implementation and management. We can create single or multiple lists to send targeted messages.
  • Add a “Join My List” tab to your website and Facebook account if available.
  • Design/layout and send of your monthly e-newsletter with client supplied content or we can make it easy for you and create the content. (Program includes one send per month. Multiples and variations ie; Trade vs. Retail are available on request)
  • Report on campaign metrics at 1 week after send.
  • Promote the newsletter on your social media channels.
  • Review alternative ways to capture new subscribers.
  • Develop goals and contingency plans for e-mail marketing.
  • Review contact list dynamics to reach out specifically to key subscribers/readers.

We have developed this email marketing program to be efficient and affordable to most companies. The fee for the program starts with a set-up (includes all set-up costs and first month’s send) and a monthly fee. Email Service Provider fees, are separate and will be billed directly with no agency mark-up. We can prepare a program that works directly with your budget. Call us at the number below for a price/value point that fits your budget.

To enroll in this program or discuss other options available please contact Blacktop Media at 949-584-5669 or e-mail: Campaigns@BlacktopMedia.net

BLOG ARTICLE: EMAIL MARKETING FOR EVENTS