I have had clients recently say: “I want my marketing to reach everyone!” Here are some tips on why that is not the best strategy… 1) It’s Highly IneffectiveTrying to market to “everyone” a shotgun approach and does more harm than good. It usually requires interrupting people in their routine, and that interruption causes friction…
I heard the term listening to a report from a group of hurricane survivors who locked themselves in a walk-in cooler at a restaurant in the midwest. The right situation to Thank God, but the young lady said: "Thank goodness we are all alive." Thank Goodness. I like this term. Not that I am against God…
We start every summer with a celebration of our Declaration of Independence. This got me thinking, what is my Declaration? I imagine the founding fathers creating a document with such passion and testament to what they believed was right. 240 years later, the Declaration continues to guide us through an uncertain future. A set of principles which we rely on in…
I saw these words in a frame within a photo of a friends' post. It wasn't the subject of the post, but it sure grabbed my attention. I started to write a long dialog about my grandfather's work ethic, and the current political climate, when I found the statement's simplicity is best. I do though would like…
Last week I had the opportunity to review some student's portfolio's for the AIGA/OC. It has been a while since I have been involved in the design community in such a way. It was very rewarding. I saw a couple of student's who reminded me of when I was in their shoes, 25 years ago.…
As I was making my morning walk, I saw a landscape truck making his way around the Orange Plaza. I thought, he is ready to put in a good days work. I hear the voices of past mentors, my father, and my nonno as I udder those words in my mind. Interesting how a snap…
Maybe you heard the entire dialog, but as I turned on the radio in my truck, I caught the tail of a conversation regarding Bravery vs Fear and the options you have available to you (in your mind) when you are feeling brave, vs when you are feeling fearful. I have certainly felt this, as…
The Blacktop Media Network exists to help you build your brand. One of the things we dig the most is creating content for your marketing department. Our content can be in the form of Press Releases, Testimonials, Photos, Video, Audio and Broadcast. We recently completed a Brand Advocacy program for a local nitrile glove distributor.…
Here at the Blacktop Media Network, we are very fortunate to work for clients who appreciate the value we have to bring to their brands. Blacktop Branding has developed a consistent and robust “Brand Standards” program. The program starts with a review of your current brand equity. Basically, we work to answer the question: “How do people…
We all need a place to go to and break away from the stresses of the day, the week, the year. This private space becomes our sanctuary. I was hanging out in my sancutary the other night. Looking at some items that were as old or older than my grandfather. My Nonno came here from…