Email marketing for events remains a powerful and indispensable tool for organizers in the fast-paced digital era, where communication channels evolve rapidly. Leveraging the potential of targeted communication, email marketing has proven to be a game-changer for promoting and organizing events. This article explores the myriad benefits of email marketing for events, highlighting its ability…
I have had clients recently say: “I want my marketing to reach everyone!” Here are some tips on why that is not the best strategy… 1) It’s Highly IneffectiveTrying to market to “everyone” a shotgun approach and does more harm than good. It usually requires interrupting people in their routine, and that interruption causes friction…
I heard the term listening to a report from a group of hurricane survivors who locked themselves in a walk-in cooler at a restaurant in the midwest. The right situation to Thank God, but the young lady said: "Thank goodness we are all alive." Thank Goodness. I like this term. Not that I am against God…
Last week I was interviewed by Mark Greene from Cars Yeah! One of the questions he asked me was: "What was your proudest business moment?". I really wanted to say this moment right here. And, that answer wouldn't be that far off. I was honored to be interviewed by Mark who has asked similar questions…
Get There I saw this post from Elaina, a student of mine, on social media the other day. I felt proud that this young lady is wise beyond years and inspires so many people with her social media posts. The other day I was making a presentation at her alma mater. The topic was Idea Generation. We were discussing…
Here at the Blacktop Media Network, we are very fortunate to work for clients who appreciate the value we have to bring to their brands. Blacktop Branding has developed a consistent and robust “Brand Standards” program. The program starts with a review of your current brand equity. Basically, we work to answer the question: “How do people…